Human-driven and data-informed strategist

Projects

Hand-picked favourite projects

SuperHi Plus

superhi.plus →

Launched in 2023, SuperHi Plus is a 10-week program designed to support creators to script, record and launch educational content for the SuperHi community and beyond. The program included a new financial model to collaborate with creators.

Role: product management, product strategy, product marketing, positioning, quality assurance

 

Bounties

bounties.sh →

At SuperHi, our main objectives was to help creators get paid. Our first product to support this mission was Bounties, a platform designed to connect creatives through task-based projects using web3 technology.

Role: product strategy, market research, PRDs, project management, content writing, email marketing, go-to-market plan

 

Nook & Find

nookandfind.co.uk →

Worked with an interior designer to design, build and launch nook & find; an online destination to find and be inspired by interior design from around the world.

Role: website design, brand design, content strategy, market research, content creation, SEO optimisation, content marketing, affiliate marketing

 

Khipu

khipucoffee.co.uk →

Launched a Peruvian coffee business in 2021 with my partner who wanted to deeper his connection with his Peruvian heritage and for our love of juicy coffee. We work with producers and cooperative to bring the best of Peruvian specialty coffee to Europe.

Role: website design, brand design, packaging design, content marketing

 

Square Pegs Round Holes

squarepegsroundholes.co →

Documentary series created to share stories of the people behind thoughtful purpose-led brands that make our world a better place.

Role: strategy, market research, recruitment, brand partnership outreach and liaison, producer, content marketing

 

Catalyst

Founded an alternative education company to support creative individuals into the tech industry. We designed and delivered a 10-week in-person course, Catalyst, designed to equip individuals with industry and personal skills within the North West, UK.

Role: program design, corporate partnerships, marketing, content creation, facilitation, mentoring